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Agile online qualitative research

Inspiring more mutualistic relationships between brands and people.

Research Training

Seven industry awards and shortlistings, 2013–2021

  • Quirks Market Research Excellence Award winner 2020
  • MRS Award finalist 2017
  • Quirks Market Research Excellence Award winner 2021
  • MRS Independent Researchers Award winner 2021
  • AQR Qualitative Research Award shortlisting 2021
  • Admap Award 2013
  • MRS Award finalist 2019

What we do

Curate authentic conversations between brands and people

We provide a range of online qualitative research services through our international network of senior consultants and specialist partners.

We tackle diverse research briefs, from brand and strategic development to communications development, innovation, customer experience, service design and UX.

Full Service

Everything, from design to set up, moderation and reporting

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Project Design / Set Up

Set-up and design that inspires deep engagement, vivid colour and strong validity

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Moderation / Reporting

We run strategic discussions and craft directional reports

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Training

We upskill researchers to do more insightful and profitable online qual

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How we work

We inform agile workflows, with authentic insights that inspire better decisions

Examples of our work

We work across categories, from technology to media, FMCG, retail and more.

What clients say about us

Read the case studies

50% increase in sales

After acting on their recommendations we had an uplift of over 50% in website sales and reengineered our retention strategy.

Tom Stazicker, CEO at Virgin Pure
Tom Stazicker CEO, Virgin Pure

Inspired a Cannes Lion Award

Feeling Mutual helped develop a brand strategy that went on to achieve a Cannes Lion award and rapid growth for our client.

Tim Whirledge, Head of Strategy at McCann Manchester
Tim Whirledge Head of Strategy, McCann Manchester

Upskilled our global workforce

They truly get how insight inspires agile innovation. The training across our global offices helped us upskill in digital ethnography.

Fran Walton, Head of Insight at Publicis Sapient
Fran Walton Head of Insight, Publicis Sapient
Tom Woodnutt, founder of Feeling Mutual

Tom Woodnutt

Founder

Our purpose

We are an award-winning insight consultancy, specialising in online and mobile qualitative research. Our purpose is to help brands nurture more mutualistic relationships with people.

In nature, mutuality refers to symbiotic relationships between two species. Each one creates shared value for the other — which results in a sustainable, mutually beneficial relationship.

Mutuality requires authentic insight into what people actually need, think and feel. Digital qualitative research tools are more effective at generating insight that is valid, vivid and feeds directly into agile workflows.

Read why we are called Feeling Mutual

Let’s start a conversation

Tell us what you’re trying to understand, and we’ll tell you how we’d approach it.

Enquire now Or find us on LinkedIn