Tag Archives: MRS

How to fish for insight in the sea of social media

Too much social media research is limited to automated aggregation and quantification of sentiment.  Its progress is restrained by the misconception that algorithms can replace human analysis.  The real value is hidden in the depths of social context and a … Continue reading

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Researchers should not ignore social media

I believe that researchers should be listening to what people say in (certain parts of) Social Media. Despite the fact parts of the industry want to ban it. Why listen? 1) It’s on people’s agenda. Companies should listen to what … Continue reading

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